Praise for Family Business Survival



"Dr. Alonso's book offers clear and useful advice to move family businesses beyond their interpersonal conflicts. You will read things in his book you will not find anywhere else. Yes he is a successful business consultant. But because he is also a clinical psychologist and psychoanalyst, he offers deeper insights into personality and family dynamics that only someone with those advanced credentials can provide. He balances depth with practicality. He shows you how to understand the problems and what to do about them. This is a must read for anyone in a family business, or psychologists interested in entering the world of business consulting. You will be amazed by his insights."
-- Robert M. Gordon, Ph.D., Diplomate in Clinical Psychology and in Psychoanalysis
and author of several psychology books found at www.mmpi-info.com


"At a time when American family businesses are struggling against unparalleled competition at home and abroad, Dr. Alonso provides an empowering strategy for business consultants and their client family companies to grow, thrive, and survive into the third generation and beyond. Filled with real-world examples of family businesses in crisis, this book delivers an ideal blend of wisdom, clinical context and practical experience. It is a useful guide for owners of family businesses and for anyone who manages and leads people in complex organizations would find helpful and inspiring."
-- Jeff Csatari, Executive Editorial Director, Rodale International; founding editor, Best Life magazine


"In Family Business Survival: Six Key Tasks Required for A Successful Family Business, Dr. Alonso, the Allentown, Pa. psychologist writes knowingly and realistically about individuals, families and the businesses that they establish, own, manage, depend upon for their livelihood, and sometimes weaken and destroy. Drawing upon a wealth of knowledge gained from his practice, Alonso tells how family conflicts may complicate such important issues as how the family business is passed from one generation to the next. Alonso has written a thoughtful, readable and helpful book. Here are two points that I especially liked:
  • 'Genuine, well-adjusted leaders who are truly comfortable with themselves are more willing to admit not knowing, a stance often considered weak in the corporate world, and willing to learn from others' input'.
  • 'I believe businesses should have a CPO, a Chief Psychological Officer, to oversee the psychological needs of individuals and the organization.'
-- John L. Moore, editor of the Eastern Pennsylvania Business Journal, Bethlehem, Pa.

You can read an excerpt from Family Business Survival: Six Key Tasks Required for A Successful Family Business by Dr. Alonso here.